4 Ways To Advertise Your Business With Chalk Pens
Chalk Pens may seem like a humble object, but with them comes many possibilities for business advertising! In this post, we will explore 4 ways a Chalk Pen can help to drive interest towards your products or services.
Advertising with Rainbow’s Chalk Pens
1. Express your brand personality
What is ‘brand personality’? A brand personality is when human personality traits are applied to a brand. These traits could include, sophistication, excitement and unique appeal.
How does this impact my business? A brand personality can help your target audience connect with your business. After all, people are more likely to buy from a business they trust.
There are many different ways of showing your brand personality by using a chalk marker.
Here are some examples:
♦ Write your brand value statement on your shop window
♦ Create quirky illustrations that are related to your products or services
♦ Use a range of ink colours that are associated with your logo and packaging
2. Visual marketing opportunities
Visual marketing allows a business to use images and colours to influence an audience of potential customers. Use our vivid, high quality chalk markers to decorate your shop window.
♦ Advertise your best products or services with Rainbow’s Glass Pens!
♦ You can persuade a passerby to enter your shop by appealing to their curiosity.
♦ Our markers can help your business build an association between the colours featured in your logo and your overall brand!
Communicate with your customers using liquid chalk pens
Gone are the days when customers would rush to a business after being bombarded with advertisements.
Do you have many regular customers at your restaurant or cafe? Why not reward them with discount promotions?
♦ Announce this new scheme by writing, ‘DISCOUNT PROMOTIONS INSIDE’ on your windows or A-boards.
♦ Shout about an on-going offer, flash sale or discount.
Liquid chalk pens are great for advertising sales and promotions, as they are easily wiped clean with a damp cloth! So, if you’re looking to shout about your soup of the day on your chalkboard menu – there’s no better product than our markers.
4. Business exposure
Not everyone walking past your boutique, cafe or hairdressers will be looking to pop in on the same day. Maybe they’ve spotted one of your quirky illustrations and are considering visiting next week.
The reality is, you never know who may be walking past or the people a passerby may know!
Word of mouth is great for any business and you could be recommended to more customers simply by promoting with chalk pens.
